|
|
Website Optimisation
SEO Software has been developed by SEO professionals with over 20 years experience within the industry. The need for websites to improve and maximise their exposure has never been greater with more and more websites being launched on a daily basis there are not many business areas now that are not competitive in some shape or form, putting more pressure on website owners to increase viewers to their websites hoping this will turn into business.
Search engine optimization or ‘SEO’ has been around now as a service for over 10 years and the basic theory has never changed in that time and that is by making your websites content relevant to the exact search phrases that people are searching with you will get a better exposure for your website in the natural listings of search engines.
SEO Software brings together and makes accessible information that is already available and new tools which have been specially developed. Unfortunately this section is only available to upgraded users.
| The optimisation guides included in the software: |
The optimisation tools included in the software: |
| |
- A background to optimisation
- Optimisation categories
- How to use the software
- Optimisation tools explained
|
|
- Keyword Research Tool
- Keyword Density Tool
- Meta Tag Generator
- Text Link menu Generator
|
Step by Step Guide to Optimisation
| Step 1 - Read The Guides |
|
You must first before attempting to optimise your web pages, carefully read each of the guides included in the software. Each of the guides has it's own purpose from explaining the background to what you need to do, to actually walking you through the process step by step.
The guides also explain how the optimisation tools work and which way to use them best. |
| |
|
| Step 2 - Keyword Research |
 |
Using the optimisation tools the first one is to research the best keyword search phrases to optimise your website around. We get our data directly from google which tells us what your potential customers are typing from month to month, armed with this knowledge you can choose the best phrases to use in your optimisation.
The best keyword search phrases are then saved for you to use in your optimisation later. |
| |
|
| Step 3 - Keyword Density |
 |
Now that you have identified the search phrases that you want to optimise your web page around time to see if they appear in the page content.
By analysing each search phrase individually the keyword density checker will tell you have many times that phrases appears behind the scenes in your meta tags and how many times it appears on the page. It will also do a single word count breaking the phrase down again giving you the specifics you need in order to make your content relevant. |
| |
|
| Step 4 - Generate New Meta Tags |
 |
If you are happy with your chosen search phrases this section will turn them into a meta tag template that you can easily cut and paste into the head section of your web page. To start with add a company name into the blank field provided, then edit your selection of search phrases or if you are totally happy click ’create meta tags’.
In the window on the right your meta tag template can now be cut and pasted either straight in your web page or you can drop them into an email to send to your webmaster to add. If you have a content management system with an area for updating the meta tags then cut and paste each section ( title, keywords and description ) individually into the appropriate area. |
| |
|
| Step 5 - Generate a Text Link Menu |
 |
You now need to make sure all of the chosen search phrases appear on the web page.
This text link generator will turn each search phrase into a text link on the page and by identifying another URL or web page from within your own site you will be able to link all your pages together by anchor text links, reinforcing to the search engine spiders that this is an important phrase in relation to your content. As the phrases are in your meta tags they also need to appear in your page content, and if they appear as text based links through to another page of information they are deemed to be more important.
.
A simple cut and paste operation into your code will produce the anchor text links that the search engines will follow. |
| |
|
If you have any questions please feel free to contact us, you can start running reports now totally free of charge simply by downloading and installing Report and Submits SEO Software now.
|
